![]() ![]() What do you think of the research methods employed by Collins and his team? Do you agree with the methods that they used? What would you have done differently? 3. We got lucky." Do you believe that Collins and his team of researchers were simply "lucky"? Why or why not? 2. ![]() Collins states in the Introduction to the book, "I'd like to say we planned the timing, but we began this project in 1996 and had no idea that it would fit perfectly the zeitgeist of 2001. "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings? Questions for Discussion 1. The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management study and practice. Why did one set of companies become truly great performers while the other set remained only good? After sifting through mountains of data and thousands of pages of interviews, Collins and his team discovered the key determinants of greatness - why some companies make the leap and others don't. The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. How great? These companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature." -Jim Collins An IntroductionCan good companies, mediocre companies, even bad companies achieve enduring greatness? And if so, what are the distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Jim Collins and his research team embarked on a five-year pursuit to identify a set of elite companies that made the leap to great results. Good to Great is about how to turn a good organization into one that produces sustained great results. Good to Great By Jim Collins ISBN: 9780066620992 "In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. ![]()
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